Brad Petzer

Inquirer
DISC Type : cd

CFO at Pulsant

Greater London, England, United Kingdom

Overview

Brad Petzer is a finance leader with over fifteen years of experience in high-growth technology and financial services companies. As CFO at Pulsant, he focuses on mergers & acquisitions and building high-performing finance teams. Colleagues describe him as professional, diligent, and thoughtful.

He is a Chartered Accountant with the South African Institute of Chartered Accountants and has worked across online, technology infrastructure, and financial services sectors throughout his career.

He believes that every transaction is a “human transaction, ” and building trust on a personal level is essential for a successful outcome.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Mergers & Acquisitions
His career has been predominantly focused on M&A, leading finance on multiple European acquisitions and managing the integration of acquired entities at various technology companies.
Human-Centric Leadership
He champions the idea that connecting on a human level is critical to building trust and ensuring successful business outcomes, a core part of his professional philosophy.
Technology Infrastructure
Has deep expertise in the data center and technology infrastructure space, holding senior finance roles at Pulsant and TelecityGroup (now part of Equinix).

Media Appearances

Brad has no verified media appearances

Work History

9-2017
CFO at Pulsant
7-2016 - 8-2017
Chief Financial Officer at Mercator Solutions
4-2013 - 5-2016
Chief Financial Officer at Monitise plc
9-2004 - 3-2013
Group Financial Controller at TelecityGroup plc
5-2002 - 9-2004
Financial Planning & Analysis Manager at Create Services Ltd (subsidiary of Lloyds TSB)

Education

Education details unavailable from ICAEW
2004 - 2004
CA (SA) from South African Institute of Chartered Accountants

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : CFO at Pulsant
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brad

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • Their decision making speed is somewhere in the middle.
  • Can Brad take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brad

Personality Compatibility


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