Andy Weltzin

Doer
DISC Type : sd

Vice President of Merchandising-Farm/Pet/Auto/Hardware/Ag/Outdoor Power at Rural King

Savoy, Illinois, United States

Overview

Andy Weltzin is a Vice President of Merchandising at Rural King with over 20 years of experience in category management and strategic leadership. A graduate of the Lubar College of Business, he focuses on product innovation and team development. Colleagues describe him as a knowledgeable, strategic, and principled leader.

He currently leads merchandising for a uniquely wide range of categories: Farm, Pet, Auto, Hardware, Ag, and Outdoor Power.

Personality Overview

Strategic Planner

Deliberate Doer

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Merchandising Strategy
His career is built on shaping merchandising strategies that drive growth, profitability, and brand loyalty by leveraging customer insight and product innovation.
People-Led Leadership
Emphasizes mentoring future leaders and aligning cross-functional teams around a unified vision, as highlighted in his professional headline and recommendations.
Vendor Collaboration
He has highlighted the importance of strong vendor partnerships as a key component for driving future success and innovation in retail.

Media Appearances

Andy has no verified media appearances

Work History

11-2025
Vice President of Merchandising-Farm/Pet/Auto/Hardware/Ag/Outdoor Power at Rural King
8-2025 - 11-2025
Director of Merchandising Operations at Rural King
3-2023 - 7-2025
Vice President of Merchandising at Fleet Farm
10-2019 - 3-2023
Divisional Merchandise Manager-Lawn & Garden/Seasonal/Toys at Fleet Farm
7-2018 - 10-2019
Senior Category Manager - Lawn and Garden/Seasonal at Fleet Farm

Education

2001 - 2004
Bachelor of Business Administration from Lubar College of Business
2000 - 2001
Education details unavailable from University of Wisconsin-Washington County

More Information

Social Presence :

Prographics :

Exp : 20 Location : Savoy, Illinois, United States Job Level : Senior Designation : Vice President of Merchandising-Farm/Pet/Auto/Hardware/Ag/Outdoor Power at Rural King
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andy

Personality Compatibility


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