Bianca Zepko

Balancer
DISC Type : S

VP of Merchandising, NikeSKIMS at SKIMS

United States

Overview

Bianca Zepko is a merchandising leader with over 15 years of experience scaling fashion businesses. Specializing in building product strategies and teams, she has driven growth at major brands like Urban Outfitters, Outdoor Voices, and Reformation. She holds a BA from New York University.

She is passionate about cultivating brands that are deeply rooted in community, authenticity, and cultural relevance. Her professional interests include an appreciation for high-end brands like CHANEL, reflecting her experience across contemporary, designer, and lifestyle categories.

She recently started a significant new role as VP of Merchandising for the NikeSKIMS collaboration.

Personality Overview

Diplomatic

Risk-Averse

Process-Oriented

They are courteous and respectful but practical.  They like following the process even if it takes time to reach any conclusion. They are willing to make long-term decisions.

Topics They Care About

Brand Building
Her career focuses on building frameworks and product strategies that turn a creative vision into sustainable business growth for notable lifestyle brands.
Inclusive Leadership
Expresses a strong passion for fostering inclusive, high-performing teams that drive success and innovation within an organization.
Cultural Relevance
Focuses on developing brands that resonate deeply with consumers by being rooted in community, authenticity, and cultural trends.

Media Appearances

Bianca has no verified media appearances

Work History

11-2025
VP of Merchandising, NikeSKIMS at SKIMS
3-2024 - 11-2025
Head of Buying, E-Commerce and Wholesale at BNTO
7-2021 - 3-2024
Senior Director, Merchandising at Outdoor Voices
3-2020 - 7-2021
Divisional Merchandise Manager at Urban Outfitters
4-2018 - 3-2020
Senior Buyer at Urban Outfitters

Education

BA from New York University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Senior Designation : VP of Merchandising, NikeSKIMS at SKIMS
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Insights For Selling To Bianca

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Actively address their concerns around change, risk, and acceptance by users
  • Be very observant about how they perceive the risk in the decision

DONT's

  • Don’t try to be overly social in the early interactions
  • Ensure that you don’t seem disinterested when speaking to them
  • Do not sound very transactional, make extra effort to be genuinely interested

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bianca is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Bianca

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Bianca move?

  • They can be some of the slowest decision makers.
  • Can Bianca take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Bianca

Personality Compatibility


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