Anemari Fiser

Trailblazer
DISC Type : DI

Ambassador at Global Women TechLeaders

Barcelona, Catalonia, Spain

Overview

Anemari Fiser is a tech leadership coach, trainer, and OReilly author with over 12 years of experience transitioning from software engineer to product director. She specializes in helping engineers and tech leads develop crucial soft skills, having coached over 500 professionals. People who have worked with her describe her as knowledgeable, supportive, and an effective communicator.

Based in Barcelona, Anemari is a frequent speaker at international tech conferences like LeadDev and has appeared on numerous podcasts discussing career growth and leadership. She is also actively involved in empowering women in technology as an ambassador and former Spain Country Director for Global Women TechLeaders.

She is the author of the OReilly book "Leveling Up as a Tech Lead, " focusing on practical, people-centered leadership strategies.

Personality Overview

Informal

Assertive

Persuasive

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Soft Skills for Techies
Her entire business is built around coaching engineers in non-technical skills. She has created O'Reilly courses and written books specifically on this topic.
Tech Leadership
She focuses on the transition from engineer to leader, emphasizing that leadership is more about people than technology, a frequent topic in her talks and posts.
Women in Tech
Her leadership roles at Global Women TechLeaders demonstrate a strong commitment to advancing and supporting women within the technology industry.

Media Appearances

Anemari has no verified media appearances

Work History

3-2025
Ambassador at Global Women TechLeaders
1-2024 - 3-2025
Country Director Spain at Global Women TechLeaders
11-2021 - 5-2022
Product Director / Engineering Manager at CodeOp
2-2021 - 7-2025
Career Coach - helping people land their first job in tech at CodeOp
10-2020
Founder - Trainer & Coach at AF - Level up in tech

Education

2011 - 2015
Bachelor of Science from Politehnica University Timisoara

More Information

Social Presence :

Prographics :

Exp : 10 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Ambassador at Global Women TechLeaders
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Insights For Selling To Anemari

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anemari is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anemari

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anemari move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Anemari take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anemari

Personality Compatibility


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