Angel Serrano

Questioner
DISC Type : c

Senior Director - Data Science at Visa

Greater London, England, United Kingdom

Overview

Angel Serrano is a seasoned data science and analytics leader, currently serving as the Senior Director of Data Science for Visa in Europe. With a background in Applied Physics and extensive experience at PwC and Santander UK, he specializes in building and leading high-impact data teams that drive business strategy and operational efficiency.

Outside of his direct professional responsibilities, Angel is interested in the principles of high performance and elevating mindset, drawing inspiration from leaders in other fields. He is a prominent voice in the data community, frequently speaking at major industry events to share his insights on data strategy and culture.

Unique fact: While at Santander UK, he built the companys entire data science capability, platform, and a team of over 40 professionals from the ground up.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data Culture
He is speaking at the DataIQ World Congress 2025 on the topic of transforming data culture and embedding data literacy across an organization.
Scaling Analytics
His upcoming panel at FIMA 2025 focuses on scaling advanced analytics in the cloud to deliver faster, actionable insights for financial institutions.
AI Adoption
He has previously spoken about the key challenges in embracing AI, highlighting that management support is often a more significant gap than available skills.

Media Appearances

Angel has no verified media appearances

Work History

11-2023
Senior Director - Data Science at Visa
10-2017 - 11-2023
Head of Data Science at Santander UK
9-2008 - 8-2017
Senior Manager - Data & Analytics at PwC UK - London at PwC UK - London
8-2004 - 9-2008
Data Analytics and IT Risk at PwC España
Data Specialist at M2C Consulting

Education

1997 - 2002
Physics science - Applied physics from Universidad Autonoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Senior Director - Data Science at Visa
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Insights For Selling To Angel

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Angel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Angel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Angel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Angel

Personality Compatibility


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