Brian McCarthy

Enigma
DISC Type : cid

Senior Vice President at Transwestern

San Francisco, California, United States

Overview

Brian McCarthy is a Senior Vice President at Transwestern, specializing in office leasing with a focus on landlord representation in San Francisco. A graduate of UCLA and a designated SIOR member, he has extensive experience in the local market, including a previous tenure at Colliers-International.

Brian is an alumnus of UCLA where he was a member of the Pi Kappa Alpha fraternity. His professional interests include staying connected with organizations like SIOR Global and following developments within the commercial real estate sector.

Throughout his career, Brian has successfully completed over 5 million square feet of lease transactions.

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Landlord Representation
His role at Transwestern is centered on representing both institutional and local office landlords throughout San Francisco.
SF Office Market
He possesses deep expertise in San Francisco's office leasing market, having previously specialized in the SOMA submarket.
Commercial Real Estate
His career focus and SIOR designation indicate a strong interest in trends and networking within the broader commercial real estate industry.

Media Appearances

Brian has no verified media appearances

Work History

11-2019
Senior Vice President at Transwestern
2-2006 - 11-2019
Senior Vice President at Colliers-International

Education

2001 - 2005
BA from UCLA
Education details unavailable from Redwood High School, TUHSD

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : Leadership Designation : Senior Vice President at Transwestern
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brian

Personality Compatibility


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