Angelica L. Aguirre

Judge
DISC Type : Dc

Industry Advisory Council at Point of Care Marketing Association

Red Bank, New Jersey, United States

Overview

Angelica L. Aguirre is a Director at Novartis specializing in customer experience planning and omnichannel launch execution for cardiovascular products. A University of Minnesota graduate, she focuses on AI-enabled personalization and precision marketing at scale. Colleagues describe her as "fierce" and someone who is always "thinking 10 steps ahead. "

Outside of her core responsibilities, Angelica shows an interest in broader applications of performance marketing, including its intersection with mens health initiatives. She also appears to follow professional football, referencing the NFL in her professional social feed.

Angelica serves on the Industry Advisory Council for the Point of Care Marketing Association, helping to shape the future of this critical healthcare channel.

Personality Overview

Features Driven

Generally Skeptic

Demanding

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Point of Care Marketing
Serves on the Industry Advisory Council for the Point of Care Marketing Association, viewing it as a critical intersection of strategy, experience, and clinical decision-making.
AI in Pharma
Focuses on AI-enabled personalization and follows emerging AI capabilities across the pharmaceutical value chain to enhance the customer experience and identify strategic gaps.
Omnichannel CX Strategy
Designs integrated, customer-centric campaigns for consumers and HCPs, translating brand strategy into unified go-to-market activities for major pharmaceutical launches.

Media Appearances

Industry Advisory Council - POCMA. Featured in Point of Care Marketing Association

See Now

Work History

2-2024
Industry Advisory Council at Point of Care Marketing Association
5-2022
Director, Integrated Experience Planning - Leqvio & Pelacarsen (ASCVD/Cardiovascular) at Novartis
7-2021 - 5-2022
Associate Director, Ophthalmology Professional Marketing at Novartis
3-2020 - 7-2021
Vice President Client Services at Fishawack Health
8-2019 - 3-2020
Vice President, Account Director at Proximyl Health, LLC

Education

1992 - 1994
BA from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 22 Location : Red Bank, New Jersey, United States Job Level : Mid-senior Designation : Industry Advisory Council at Point of Care Marketing Association
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Insights For Selling To Angelica L.

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angelica L. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Angelica L.

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Angelica L. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Angelica L. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Angelica L.

Personality Compatibility


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