Angelina Tadros

Go-getter
DISC Type : d

Social Media Strategist at SMARTBUILD Construction Solutions

Calgary, Alberta, Canada

Overview

Angelina Tadros is the founder of Socially Formal, a marketing and brand visibility consultancy. Leveraging a 13-year career as a civil engineer, she applies a structured, systems-based approach to help technical and B2B firms build awareness. People familiar with her work often describe her as "wildly strategic. "

Her unique fact is her significant career transition from being a professional civil structural engineer to founding a successful B2B social media and marketing consultancy.

Personality Overview

Self-Confident

Challenger

Decisive

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Content Strategy
Her consultancy, Socially Formal, and her public posts focus on helping technical B2B companies create clear, consistent messaging that drives growth and builds client trust.
Career Transition
She has been a guest on multiple podcasts discussing her journey of leaving a 13-year career in civil engineering to become an entrepreneur in marketing.
Systematic Marketing
She explicitly connects her engineering background to her marketing work, emphasizing a structured, systems-driven approach to content and brand visibility.

Media Appearances

Angelina has no verified media appearances

Work History

1-2025
Social Media Strategist at SMARTBUILD Construction Solutions
1-2024
Founder & Social Media Strategist | Digital Marketing at Socially Formal
7-2021
Creative Director at ResFn Inc.
4-2014 - 2-2022
Civil Structural Engineer P.Eng at Stantec
4-2011 - 3-2014
Structural Engineer P.Eng at Wood Group Mustang (Canadian region)

Education

10-2024 - 6-2025
Certificate from University of Calgary
5-2020 - 7-2022
Certificate from The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Calgary, Alberta, Canada Job Level : Junior Designation : Social Media Strategist at SMARTBUILD Construction Solutions
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Insights For Selling To Angelina

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angelina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Angelina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Angelina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Angelina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Angelina

Personality Compatibility


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