Angus Baldocchi

Energizer
DISC Type : I

Director of Partnerships at EQ Works

Toronto, Ontario, Canada

Overview

Angus Baldocchi is a results-driven partnerships leader with over 20 years of experience in digital marketing and advertising. Specializing in programmatic advertising, performance marketing, and content sponsorships, he excels at building trust-based relationships and leading high-performing teams. He is a graduate of Bishops University with a BA.

Personality Overview

Imaginative

Enthusiastic

Full Of Energy

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Strategic Partnerships
His entire career, including his current role as Director of Partnerships at EQ Works, focuses on building and maintaining strong commercial and strategic partnerships.
Performance Marketing
His expertise includes performance and affiliate marketing, and he has shown interest in attending industry events like Affiliate Summit West to discuss performance initiatives.
Content Sponsorships
He actively seeks to discuss content sponsorship opportunities for brands, as evidenced by his posts about partnerships for Moneywise. com and Money. ca.

Media Appearances

Angus has no verified media appearances

Work History

11-2025
Director of Partnerships at EQ Works
7-2022 - 10-2025
Head of Partnerships at Wise Publishing, Inc.
6-2021 - 7-2022
Sr. Account Director at Wise Publishing, Inc.
12-2018 - 6-2021
Sr. Account Director at Hatch64
9-2015 - 10-2018
Director of Programmatic Sales at Cue Digital Media

Education

1996 - 1999
BA from Bishop's University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Partnerships at EQ Works
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Insights For Selling To Angus

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angus is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Angus

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Angus move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Angus take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Angus

Personality Compatibility


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