Angus Chudleigh

Pioneer
DISC Type : DIS

Advisor at Digify

Cambridge, England, United Kingdom

Overview

Angus Chudleigh is a Go-To-Market leader with over 20 years of international experience building and coaching high-performance teams in the software and SaaS industries. As Chief Revenue Officer at Genio, he leads the sales, marketing, and success functions. He holds a Bachelor of Laws from the University of Nottingham.

Outside of his executive roles, Angus is passionate about scaling early-stage companies, especially those with a "tech-for-good" mission. He is a strategic advisor and has founded his own consultancy to help SaaS companies develop predictable revenue streams. People who have worked with him describe him as a data-driven and wonderful leader.

He has an early background that includes working as a wine buyer and pursuing a passion for golf.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Go-To-Market Strategy
With over 20 years of experience, he specializes in building and managing GTM teams for SaaS companies in the UK, US, and Asia.
EdTech Innovation
As CRO at Genio, he is involved in software designed to teach students how to learn, and has posted about the high cost of student dropout rates.
Tech for Good
He has a stated passion for scaling operations within early-stage, high-growth companies that have a 'tech-for-good' element.

Media Appearances

Angus has no verified media appearances

Work History

6-2023
Advisor at Digify
7-2022
Chief Revenue Officer (CRO) at Genio
6-2022
Founder, Fractional CRO, Fractional Head of sales at GTM Consultants
7-2022 - 3-2023
Advisor at ThoughtRiver
9-2018 - 7-2022
Vice President, Go To Market (VP, GTM) at ThoughtRiver

Education

2005 - 2008
Bachelor of from LLB Law, University of Nottingham
1994 - 1996
4 A Levels from Long Road Sixth Form College Cambridge

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cambridge, England, United Kingdom Job Level : Leadership Designation : Advisor at Digify
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Insights For Selling To Angus

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angus is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Angus

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Angus move?

  • They are generally fast movers and can take quick decisions
  • Can Angus take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Angus

Personality Compatibility


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