Anika Devani

Critic
DISC Type : C

Head of Ocado & Wholesale at Marks and Spencer

London, England, United Kingdom

Overview

Anika has no verified overview

Personality Overview

Information Seeker

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Anika has no verified topics they care about

Media Appearances

Anika has no verified media appearances

Work History

6-2023
Head of Ocado & Wholesale at Marks and Spencer
6-2021 - 6-2023
Strategy Manager at Marks and Spencer
4-2019 - 6-2021
Category Planner, Food Services at Sainsbury's
6-2018 - 4-2019
Manager, Strategic Initiatives at Sainsbury's
5-2015 - 5-2018
Assistant Manager, Strategy Consulting at KPMG UK

Education

2008 - 2011
Bachelor of Science (BSc) from The London School of Economics and Political Science (LSE)
2011 - 2014
Chartered Accountant (CA) from ICAS - The Professional Body of CAs

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ocado & Wholesale at Marks and Spencer
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Insights For Selling To Anika

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anika is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anika

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anika move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anika take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anika

Personality Compatibility


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