Anika F.
Initiator · DISC type DiDr. Anika Forde is a sociologist, angel investor, and Director of Research & Strategic Initiatives at York University. With a PhD and a certification in AI Product Design, she advises high-achievers on decision-making. Colleagues describe her as a "remarkable leader" who brings order and discipline to complex situations.
Her work is deeply focused on supporting professionals, especially mothers, in navigating their careers and lives. She is passionate about social justice and encourages deep reflection on creating meaningful change, an interest she shares with her own children.
Anika developed the unique concept of "Cultural Reference Points™" to analyze the invisible standards that shape how people assess their own success.
Read the full overview →How Anika shows up
They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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