Anika F.

Initiator
DISC Type : Di

Director, Research & Strategic Initiatives at York University

Greater Toronto Area, Canada

Overview

Dr. Anika Forde is a sociologist, angel investor, and Director of Research & Strategic Initiatives at York University. With a PhD and a certification in AI Product Design, she advises high-achievers on decision-making. Colleagues describe her as a "remarkable leader" who brings order and discipline to complex situations.

Her work is deeply focused on supporting professionals, especially mothers, in navigating their careers and lives. She is passionate about social justice and encourages deep reflection on creating meaningful change, an interest she shares with her own children.

Anika developed the unique concept of "Cultural Reference Points™" to analyze the invisible standards that shape how people assess their own success.

Personality Overview

Friendly Challenger

Confident

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Redefining Success
Her core work involves helping high-achieving individuals, especially mothers, rethink the standards and reference points used to evaluate their lives and careers.
Investing in Women
As an angel investor with The Firehood, she actively invests in women-led tech companies and follows trends in women's health tech and AI's impact on women's careers.
AI & Social Impact
Holds a certification in AI product design and analyzes AI's effect on the labor market, particularly its consequences for women's career paths.

Media Appearances

"How do you ask for help in your career?" – Interview with Anika Forde of Forde Consult Group. Featured in Continue – York University

See Now

Work History

9-2022
Director, Research & Strategic Initiatives at York University
6-2021 - 3-2023
Research Assistant - Faculty of Health at York University
9-2021 - 9-2022
Research Program Manager - Jean Augustine Chair in Education, Community & Diaspora at York University
7-2015
CEO & Founding Director at Forde Consult Group
8-2024
Angel at The Firehood

Education

9-2023 - 4-2027
Doctor of Philosophy - PhD from York University
Master of Science (M.Sc.) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director, Research & Strategic Initiatives at York University
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Insights For Selling To Anika

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anika is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anika

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anika move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anika take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anika

Personality Compatibility


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