Anika Mariane Lüdeke Dueholm

Observer
DISC Type : ci

Lead of Marketing, 3Business at 3 Danmark

Roskilde, Region Zealand, Denmark

Overview

Anika is the Lead of Business Marketing at 3Business, bringing a long history of expertise in strategic branding from her 12 years at TDC Erhverv. She is a marketing professional with a deep commercial understanding, holding a Cand. comm. degree from Roskilde University.

After 9 years off the air, she recently spearheaded the launch of a new 3Business TV advertising campaign.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

B2B Brand Strategy
Her experience spans brand and communications leadership. She is currently hiring senior brand managers to join her on an exciting journey at 3Business.
Marketing to SMBs
Her recent major TV campaign for 5G internet was specifically created to target and appeal to small business owners.
5G for Business
She is actively promoting 3Business's 5G internet solutions as a key offering for the Danish business market.

Media Appearances

Anika has no verified media appearances

Work History

11-2023
Lead of Marketing, 3Business at 3 Danmark
5-2020 - 12-2023
Head of Brand and Communications at TDC Erhverv
1-2020 - 5-2020
Interim Marketingchef at TDC Erhverv
6-2019 - 1-2020
Senior Brand Marketing Manager at TDC Erhverv
4-2017 - 1-2020
Senior Marketing Manager at TDC Erhverv

Education

2004 - 2011
Cand.comm. from Roskilde University
2000 - 2003
Student from Allerød Gymnasium

More Information

Social Presence :

Prographics :

Exp : 19 Location : Roskilde, Region Zealand, Denmark Job Level : Mid-senior Designation : Lead of Marketing, 3Business at 3 Danmark
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Insights For Selling To Anika Mariane Lüdeke

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anika Mariane Lüdeke is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anika Mariane Lüdeke

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anika Mariane Lüdeke move?

  • They like to analyze well and then make their decisions.
  • Can Anika Mariane Lüdeke take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anika Mariane Lüdeke

Personality Compatibility


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