Anil Viswanathan

Galvanizer
DISC Type : Id

Vice President Marketing at Mondelēz International

Zurich, Zurich, Switzerland

Overview

Anil Viswanathan is a marketing leader with over two decades at Mondelēz International, currently serving as Vice President Marketing for North & Western Europe. His career includes key leadership roles such as Managing Director for Vietnam and CMO for India, where he drove significant business growth and award-winning campaigns. He is an alumnus of IIT, Madras and IIM, Calcutta.

Personality Overview

Self-Assured

People-Oriented

Persuader

They prefer to ensure that they are in control of the situation.  They will bat for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Brand Building
Describes himself as a "passionate builder of brands and businesses" and has led major brands like Cadbury, launching Cadbury 5Star globally across three continents.
Marketing Effectiveness
He was selected as a jury member for the prestigious IPA Effectiveness Awards in 2024, recognizing his expertise in campaigns that deliver tangible business results.
Mentorship
He actively engages in mentorship, as shown by his social media posts about his "1-1 Mentee meet, " indicating a passion for developing talent.

Media Appearances

Snacking key to mind, body and soul: Mondelēz International’s State of Snacking report. Featured in Hotelier India

See Now

Work History

7-2025
Vice President Marketing at Mondelēz International
9-2022 - 11-2025
Managing Director at Mondelez Kinh Do
1-2022 - 10-2022
Vice President Marketing at Mondelēz International
4-2021 - 1-2022
Senior Director Marketing at Mondelēz International
8-2020 - 4-2021
Senior Director at Mondelēz International

Education

7-1998 - 4-2000
Postgraduate Degree PDGM from Indian Institute of Management, Calcutta
6-1994 - 5-1998
Bachelor of Technology - BTech from Indian Institute of Technology, Madras

More Information

Social Presence :

Prographics :

Exp : 11 Location : Zurich, Zurich, Switzerland Job Level : Senior Designation : Vice President Marketing at Mondelēz International
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Insights For Selling To Anil

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Talk about some of the cool and impressive features of your product
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anil is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anil

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anil move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anil take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anil

Personality Compatibility


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