Anilkumar Sathiraju

Evaluator
DISC Type : cds

Executive Committee Member at The Advertising Club Bangalore

Bengaluru, Karnataka, India

Overview

With over 25 years in advertising, media, and entertainment, Anilkumar Sathiraju is the Vice President of Growth Initiatives at ANTS Digital. He leverages his extensive experience to foster business growth and create lasting partnerships. He is also an Executive Committee Member of The Advertising Club Bangalore and a graduate of Loyola Institute Of Business Administration.

Outside of his professional roles, Anilkumar is passionate about mentoring the next generation. He actively engages with students by judging national management festivals and conducting workshops on integrated media planning. His love for storytelling is rooted in a deep, personal connection to cinema.

He believes that an affinity for films is a "genetic trait, " underscoring his innate passion for narrative and entertainment.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Business Partnerships
His professional philosophy is centered around creating lasting partnerships to drive significant business growth for clients across numerous industries.
Mentoring Talent
He frequently engages with marketing students, serving as a judge for university competitions and conducting workshops to share his industry insights.
AI in Marketing
He is involved in industry discussions on the future of brand storytelling, focusing on the intersection of creativity and artificial intelligence to engage audiences.

Media Appearances

Anilkumar has no verified media appearances

Work History

12-2024
Executive Committee Member at The Advertising Club Bangalore
8-2023 - 4-2025
Vice President - Growth Initiatives at ANTS Digital Pvt. Ltd.
4-2022 - 9-2023
Head - South Entertainment at Wavemaker
12-2014 - 9-2023
General Manager at Wavemaker
7-1999 - 12-2014
AVP & Head South at DDB Mudra Group

Education

1997 - 1998
PGDMM from Loyola Institute Of Business Administration
1992 - 1995
Bachelor of Science (B.Sc.) from Guru Nanak College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Executive Committee Member at The Advertising Club Bangalore
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Insights For Selling To Anilkumar

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anilkumar is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anilkumar

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anilkumar move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anilkumar take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anilkumar

Personality Compatibility


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