Animesh Kundaji

Sharpshooter
DISC Type : DC

B2B SaaS GTM Marketing Consultant | The Buyer Flywheel at System 3 Marketing

Pune, Maharashtra, India

Overview

Animesh Kundaji is a Go-to-Market consultant for B2B SaaS companies, specializing in fixing marketing lag with his proprietary "Buyer Flywheel" system. He holds a Masters degree from Griffith University and is described by colleagues as a detail-oriented, conscientious, and highly skilled storyteller and writer.

Outside of his marketing consultancy, Animesh is interested in Judo and Formula 1. He is also a passionate reader of fiction and various other genres, a hobby that colleagues note enhances his skilled writing.

He believes that if youre struggling to solve a problem, you should sit with it until boredom kicks in, because thats when real thinking starts.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Fixing GTM Lag
His entire professional focus is on helping B2B SaaS CMOs solve GTM inefficiencies and missed revenue opportunities with his "Buyer Flywheel" decision system.
Sales & Marketing Alignment
He frequently writes about the tension between sales and marketing teams over lead quality, viewing it as a critical problem that needs systemic solutions.
System-Based Marketing
He advocates that Go-to-Market strategy is not a simple checklist but a complex system of coordinated actions that should create a compounding effect for the business.

Media Appearances

Animesh has no verified media appearances

Work History

4-2024
B2B SaaS GTM Marketing Consultant | The Buyer Flywheel at System 3 Marketing
2-2024 - 3-2025
Marketing Director at Stakkmosphere Studio Private Limited
9-2021 - 4-2023
Content Manager at PowerDrift
2-2020 - 6-2021
Marketing Manager at Kylas
7-2017 - 11-2019
Content Editor at Aloha Technology

Education

6-2013 - 12-2014
Master's degree from Griffith University
6-2007 - 8-2009
Master's degree from Manipal Academy of Higher Education, Manipal

More Information

Social Presence :

Prographics :

Exp : 7 Location : Pune, Maharashtra, India Job Level : Middle Designation : B2B SaaS GTM Marketing Consultant | The Buyer Flywheel at System 3 Marketing
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Insights For Selling To Animesh

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Animesh is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Animesh

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Animesh move?

  • If convinced, they can reach decisions quite fast.
  • Can Animesh take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Animesh

Personality Compatibility


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