Julia Frith

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DISC Type : cd

Manager Engagement & Communications (Industry & Innovation) at UNSW

Woollahra, New South Wales, Australia

Overview

Julia Frith is a marketing and communications leader at UNSW, focused on showcasing the universitys Industry & Innovation portfolio. With over eight years of experience, she specializes in connecting businesses and researchers to drive partnerships and innovation. She is an Executive MBA candidate at AGSM and holds a Commerce degree from the University of Sydney.

Julia is passionate about creating positive impact through collaboration and stakeholder engagement. Her work involves promoting the benefits of university-industry partnerships and managing events that connect startups with investors and partners. She is driven by facilitating connections that lead to real-world solutions and commercial opportunities for research.

She has co-authored publications on fostering university-industry collaboration, such as the "Illawarra Innovation Quest" and creating an "In-house Industry Matchmaker" model.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

University-Industry Collaboration
Her roles at UNSW and the University of Wollongong, plus co-authored papers, center on connecting university research with business to drive innovation and commercialization.
Startup Ecosystems
She actively promotes and organizes events like the UNSW Investor Showcase, connecting startups and spinouts with investors and partners to foster growth.
Stakeholder Engagement
A core skill mentioned throughout her experience, focusing on building relationships between academia, industry, and the community to create shared value and impact.

Media Appearances

Julia has no verified media appearances

Work History

8-2024
Manager Engagement & Communications (Industry & Innovation) at UNSW
9-2021 - 8-2024
Community Manager, Entrepreneurial Campus at Innovation Community, Powered by UNSW
4-2021 - 9-2021
Marketing and Collaboration Consultant at Freelance
10-2018 - 4-2021
Marketing Manager at University of Wollongong
1-2014 - 1-2019
Non-Executive Director at Good Egg Thinking

Education

1-2023 - 12-2026
Executive MBA from AGSM @ UNSW Business School
2003 - 2006
Bachelor of Commerce (Honours) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 11 Location : Woollahra, New South Wales, Australia Job Level : Middle Designation : Manager Engagement & Communications (Industry & Innovation) at UNSW
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Julia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • Their decision making speed is somewhere in the middle.
  • Can Julia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Julia

Personality Compatibility


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