Anirban Mukherjee

Evaluator
DISC Type : dcs

Assistant Vice President Sales (North and East Zone) at TotalEnergies

Mumbai, Maharashtra, India

Overview

Anirban Mukherjee is the Assistant Vice President of Sales at TotalEnergies, with over 18 years of experience in sales and marketing within the automobile industry. A certified digital marketing professional from the Indian School of Business, he excels in distribution strategy, product development, and brand management for TotalEnergies and elf brands.

He recently led his team to win a Gold Award for Excellence in Marketing & Communication and a Silver Award for Digital Projects.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Automotive Lubricants
He leads marketing and sales for the company's lubricant brands and recently announced the launch of the new ILSAC GF-7 range of Quartz products to the Indian market.
Dual-Brand Strategy
He conceptualized and executed a successful dual-brand strategy for TotalEnergies and elf, creating distinct brand propositions and go-to-market plans for various categories.
Channel Development
His roles have focused heavily on distribution and channel management, devising strategies to drive business growth through distributors, dealers, and OEM workshops.

Media Appearances

Anirban Mukherjee - Assistant Vice President Sales (North and East Zone) at TotalEnergies. Featured in The Org

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Work History

9-2025
Assistant Vice President Sales (North and East Zone) at TotalEnergies
1-2022
Head Marketing and Communication at TotalEnergies
1-2019 - 12-2021
Category Manager - Personal Mobility ( Motorcycle Oil and Passenger Car Oil ) at TotalEnergies
7-2016 - 12-2018
Category Manager - Lubricants for Professional segment ( HDDEO) at TotalEnergies
7-2009 - 6-2016
Sales Manager - Automotive Distribution at TotalEnergies

Education

3-2023 - 6-2023
Certification from Indian School of Business
4-2017 - 9-2017
Executive Management Training from SPJIMR SP Jain Institute of Management & Research

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Assistant Vice President Sales (North and East Zone) at TotalEnergies
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Insights For Selling To Anirban

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anirban is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anirban

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anirban move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anirban take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anirban

Personality Compatibility


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