Aniruddha "Anir" Basu in

Aniruddha "Anir" Basu

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Sales, Strategy & GTM Leader - Asia | Google Business Group at Accenture
📍 Singapore, Singapore

Aniruddha Basu is a seasoned GTM Leader at Accenture, scaling the Google Business Groups business across Asia. His expertise lies in shaping large-scale deals in AI, Data, and Cloud, built over two decades at firms like NTT and Infosys. Colleagues describe him as a "sales visionary" with a "strong customer-first approach" and "superb" consulting skills.

He has a history of originating new deals exceeding $50M and previously managed a quarter-billion-dollar portfolio across Southeast Asia.

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Experience
14 Years
Current Role
Sales, Strategy & GTM Leader - Asia | Google Business Group
Job Level
Mid-senior
Location
Singapore, Singapore
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Aniruddha cares about

AI-driven Reinvention
He actively posts about advancing national AI economies and helping enterprises unlock measurable ROI from AI, viewing business reinvention as a critical leadership mandate.
Strategic Partnerships
His career includes leading both the Google and Amazon business groups at Accenture, showing a deep focus on building value through strong ecosystem partnerships.
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Career

Work history

9-2025
Sales, Strategy & GTM Leader - Asia | Google Business Group
Accenture
7-2019 - 8-2025
Sales Leader | New Business | Large Deals - FS, Telco and Consumer Retail
Accenture
9-2020 - 8-2022
Market Development Director - ASEAN (SG, TH, ID, MY, PH) | Amazon Business Group
Accenture
5-2018 - 6-2019
Business Head - Cloud & Managed Services | New Business LOB | ASEAN
NTT Ltd.
11-2015 - 4-2018
Senior Director & Head - New Business | MFG, Hi-Tech, CPG, Retail, Logistics | APAC
Infosys
In the press

Media appearances

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Education
6-2021 - 4-2022
Executive Education
University of California, Berkeley, Haas School of Business
5-2022 - 6-2022
Executive Education - Judge Business School
University of Cambridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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