Aniruddha "Anir" Basu

Visionary
DISC Type : Ds

Sales, Strategy & GTM Leader - Asia | Google Business Group at Accenture

Singapore, Singapore

Overview

Aniruddha Basu is a seasoned GTM Leader at Accenture, scaling the Google Business Groups business across Asia. His expertise lies in shaping large-scale deals in AI, Data, and Cloud, built over two decades at firms like NTT and Infosys. Colleagues describe him as a "sales visionary" with a "strong customer-first approach" and "superb" consulting skills.

He has a history of originating new deals exceeding $50M and previously managed a quarter-billion-dollar portfolio across Southeast Asia.

Personality Overview

Direct & Assertive

Risk Tolerant

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI-driven Reinvention
He actively posts about advancing national AI economies and helping enterprises unlock measurable ROI from AI, viewing business reinvention as a critical leadership mandate.
Strategic Partnerships
His career includes leading both the Google and Amazon business groups at Accenture, showing a deep focus on building value through strong ecosystem partnerships.
New Market Growth
His headline emphasizes "Market Expansion" and his roles consistently focus on originating large new deals and opening new logos across the ASEAN region.

Media Appearances

Aniruddha has no verified media appearances

Work History

9-2025
Sales, Strategy & GTM Leader - Asia | Google Business Group at Accenture
7-2019 - 8-2025
Sales Leader | New Business | Large Deals - FS, Telco and Consumer Retail at Accenture
9-2020 - 8-2022
Market Development Director - ASEAN (SG, TH, ID, MY, PH) | Amazon Business Group at Accenture
5-2018 - 6-2019
Business Head - Cloud & Managed Services | New Business LOB | ASEAN at NTT Ltd.
11-2015 - 4-2018
Senior Director & Head - New Business | MFG, Hi-Tech, CPG, Retail, Logistics | APAC at Infosys

Education

6-2021 - 4-2022
Executive Education from University of California, Berkeley, Haas School of Business
5-2022 - 6-2022
Executive Education - Judge Business School from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 14 Location : Singapore, Singapore Job Level : Mid-senior Designation : Sales, Strategy & GTM Leader - Asia | Google Business Group at Accenture
URL has been copied!

Insights For Selling To Aniruddha "Anir"

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aniruddha "Anir" is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aniruddha "Anir"

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aniruddha "Anir" move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aniruddha "Anir" take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aniruddha "Anir"

Personality Compatibility


Other Accenture Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.