Anisa Kumar

Enthusiast
DISC Type : i

Chief Executive Officer at Narvar

Dublin, California, United States

Overview

Anisa Kumar is a seasoned retail executive with over 23 years of experience at major brands like Levis, Walmart, and Target. As the recently appointed CEO of Narvar, she focuses on optimizing the post-purchase experience. She holds an MBA from the University of California, Davis.

Outside of her executive duties, Anisa is an independent board director for Lulus and a member of Chief, a private network designed for senior women leaders to foster connections and support career growth. This reflects a commitment to empowering other women in business.

She was promoted to CEO after serving as the companys Chief Customer Officer, stepping into the founders shoes.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Post-Purchase Experience
As CEO of Narvar, she is focused on innovating the customer journey after the buy button, including returns, to drive loyalty and revenue.
Retail Profitability
In interviews and posts, she frequently discusses the pressures on retail margins from returns, shipping costs, and fraud, and strategies to improve the P&L.
Women in Leadership
Anisa is a member of Chief, a private network for senior women executives, demonstrating a clear interest in supporting and connecting with female leaders.

Media Appearances

Anisa has no verified media appearances

Work History

10-2024
Chief Executive Officer at Narvar
11-2021
Chief Customer Officer - Narvar at Narvar
9-2021
Chief Member at Chief
9-2022
Independent Board Director at Lulus
10-2020 - 11-2021
Senior Vice President and Managing Director - US Direct to Consumer at Levi Strauss & Co.

Education

1998 - 2000
Master of Business Administration (MBA) from University of California, Davis - Graduate School of Management
1996 - 1998
Master of Science from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dublin, California, United States Job Level : Leadership Designation : Chief Executive Officer at Narvar
URL has been copied!

Insights For Selling To Anisa

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anisa is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Anisa

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Anisa move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Anisa take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Anisa

Personality Compatibility


Other Narvar Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.