Brianna Ferguson

Pioneer
DISC Type : dsi

Vice President, Strategic Partnerships & Investments at BNY

New York, New York, United States

Overview

Brianna is a Vice President at BNY, where she leads strategic partnerships focused on artificial intelligence, cybersecurity, and early-stage fintech. She drives the BNY Ascent Program, collaborating with founders to advance enterprise transformation. She holds a Bachelor of Arts from the University of Maryland.

Outside of her core role, Brianna is a dedicated mentor for emerging startups at the FinTech Innovation Lab. Her membership in the Ellevate Network suggests a strong interest in empowering and connecting with professional women, fostering community and shared growth within the industry.

She received the "2018 Individual Achievement Award" in Asset Servicing during her time as an analyst at BNY.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AI & Cybersecurity
Her role is focused on leading strategic partnerships in AI and cybersecurity, and she recently attended the RSA security conference.
Fintech Innovation
She drives BNY's Ascent Program, which collaborates with early-stage fintech companies to validate and implement emerging solutions.
Startup Mentorship
Serves as a startup mentor for the FinTech Innovation Lab, helping early-stage companies scale their businesses in New York City.

Media Appearances

Brianna has no verified media appearances

Work History

9-2021
Vice President, Strategic Partnerships & Investments at BNY
5-2019 - 8-2021
Vice President, Client Service Delivery at BNY
6-2017 - 4-2019
Analyst, Transformation and Program Management at BNY
3-2022
Startup Mentor at FinTech Innovation Lab
1-2018 - 12-2019
Member at Ellevate Network

Education

2012 - 2016
Bachelor of Arts (B.A.) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Strategic Partnerships & Investments at BNY
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Insights For Selling To Brianna

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brianna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brianna move?

  • They are generally fast movers and can take quick decisions
  • Can Brianna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brianna

Personality Compatibility


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