Anita Alkhimovich MBA

Trailblazer
DISC Type : DI

Product Strategist II | Product Owner | Brand and Product Marketing Strategy at Navy Federal Credit Union

Washington DC-Baltimore Area, United States

Overview

Anita Alkhimovich is the Founder and CEO of Cadoret.ai, a marketing studio focused on AI-powered strategies. With an MBA from the University of Illinois Urbana-Champaign, she specializes in fintech and B2B tech marketing. Colleagues praise her for her strategic thinking, creative execution, and enthusiasm.

Outside of her primary role, Anita is the host of the "Splinter Business Stories" podcast. She previously co-founded the "How Busy" app, a project created during the COVID-19 pandemic to help shoppers maintain social distancing by providing real-time information on store crowds, which was used by over a million people worldwide.

She was an awardee in the United Nations Organisation Essay Competition titled "1000 words against slavery."

Personality Overview

Achievement-Oriented

Assertive

Charismatic

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

AI-Powered Marketing
As CEO of Cadoret.ai, her core focus is helping brands adapt from traditional search to AI-driven discovery, a central theme in her professional introduction and company mission.
Audience-Centric Strategy
In recent interviews, she emphasizes that all marketing processes must begin with a deep, detailed understanding of the target audience's lifestyle and mindset to be effective.
Startup Growth
She has a dedicated focus on the startup sector, has participated in founder-focused interviews, and advises startups on go-to-market strategies and crafting effective pitches.

Media Appearances

Anita has no verified media appearances

Work History

9-2022 - 10-2024
Product Strategist II | Product Owner | Brand and Product Marketing Strategy at Navy Federal Credit Union
7-2021 - 9-2022
Product Owner | Brand and Product Marketing Strategy at Navy Federal Credit Union
6-2020 - 2-2021
Senior Marketing Manager at LeaseAccelerator
5-2020 - 10-2024
Co-Founder, Marketing and Business Operations at How Busy
4-2019 - 5-2020
Marketing Director at WaveOC

Education

2-2022 - 5-2025
Master of Business Administration - MBA from University of Illinois Urbana-Champaign
9-2010 - 2017
Master's degree from Minsk State Linguistic University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Product Strategist II | Product Owner | Brand and Product Marketing Strategy at Navy Federal Credit Union
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anita

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anita take some risk or not?

  • They can take risks if necessary.

You And Anita

Personality Compatibility


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