Anita Alkhimovich MBA in

Anita Alkhimovich MBA

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Product Strategist II | Product Owner | Brand and Product Marketing Strategy at Navy Federal Credit Union
📍 Washington DC-Baltimore Area, United States

Anita Alkhimovich is the Founder and CEO of Cadoret.ai, a marketing studio focused on AI-powered strategies. With an MBA from the University of Illinois Urbana-Champaign, she specializes in fintech and B2B tech marketing. Colleagues praise her for her strategic thinking, creative execution, and enthusiasm.

Outside of her primary role, Anita is the host of the "Splinter Business Stories" podcast. She previously co-founded the "How Busy" app, a project created during the COVID-19 pandemic to help shoppers maintain social distancing by providing real-time information on store crowds, which was used by over a million people worldwide.

She was an awardee in the United Nations Organisation Essay Competition titled "1000 words against slavery."

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Experience
9 Years
Current Role
Product Strategist II | Product Owner | Brand and Product Marketing Strategy
Job Level
Leadership
Location
Washington DC-Baltimore Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Anita cares about

AI-Powered Marketing
As CEO of Cadoret.ai, her core focus is helping brands adapt from traditional search to AI-driven discovery, a central theme in her professional introduction and company mission.
Audience-Centric Strategy
In recent interviews, she emphasizes that all marketing processes must begin with a deep, detailed understanding of the target audience's lifestyle and mindset to be effective.
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Career

Work history

9-2022 - 10-2024
Product Strategist II | Product Owner | Brand and Product Marketing Strategy
Navy Federal Credit Union
7-2021 - 9-2022
Product Owner | Brand and Product Marketing Strategy
Navy Federal Credit Union
6-2020 - 2-2021
Senior Marketing Manager
LeaseAccelerator
5-2020 - 10-2024
Co-Founder, Marketing and Business Operations
How Busy
4-2019 - 5-2020
Marketing Director
WaveOC
In the press

Media appearances

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Education
2-2022 - 5-2025
Master of Business Administration - MBA
University of Illinois Urbana-Champaign
9-2010 - 2017
Master's degree
Minsk State Linguistic University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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