Anita Beveridge-Raffo

Examiner
DISC Type : sc

Head of Retail and Consumer at Palantir Technologies

New York City Metropolitan Area, United States

Overview

Anita has no verified overview

Personality Overview

Tough To Convince

Status Quo Seeker

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

1-2025
Head of Retail and Consumer at Palantir Technologies
12-2015 - 1-2025
Deployment Strategist at Palantir Technologies
8-2014 - 11-2015
Senior Strategist at AKQA
9-2011 - 8-2014
WPP Fellow at WPP
Account Executive at Omnicom Media Group

Education

2006 - 2009
History with Contemporary Chinese Studies from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Retail and Consumer at Palantir Technologies
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Anita

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Anita take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Anita

Personality Compatibility


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