Anita Cassidy

Wildcard
DISC Type : sci

Executive Director at Burlington Economic Development and Tourism

Canada

Overview

Anita Cassidy is the Executive Director of the newly unified Burlington Economic Development and Tourism. An accomplished leader with a Masters in Economic Development from the University of Glasgow, she is responsible for the strategic direction and management of the organization, focusing on supporting local businesses and attracting visitors.

Anita is committed to community-focused initiatives. She contributes her expertise as a member of the Bay Area Climate Change Council and serves as a mentor for FreshInsights Consulting, guiding graduates and supporting high-quality consulting projects for various companies.

She successfully led the strategic merger of Burlington Economic Development and Tourism Burlington into a single, unified organization.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Economic Growth
Leads the strategic direction for Burlington's economic growth and actively recruits business leaders for board and committee roles to help shape the city's future.
Strategic Partnerships
Demonstrates a focus on collaboration by partnering with organizations like the Burlington Chamber of Commerce for events such as the Bay Area Economic Summit.
Business Support
Her team proactively creates resources, such as guides to navigate tariffs, to provide direct assistance and support to local businesses.

Media Appearances

Anita has no verified media appearances

Work History

5-2018
Executive Director at Burlington Economic Development and Tourism
12-2016 - 5-2018
Economic Development Manager at Burlington Economic Development and Tourism
1-2015 - 12-2016
Special Project Manager at Burlington Economic Development and Tourism
5-2017
Member at Bay Area Climate Change Council
11-2011
Mentor at FreshInsights Consulting

Education

Leadership Program from McMaster University
Masters In Economic Development from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 19 Location : Canada Job Level : Senior Designation : Executive Director at Burlington Economic Development and Tourism
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anita

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anita take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anita

Personality Compatibility


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