Anita Cassidy is the Executive Director of the newly unified Burlington Economic Development and Tourism. An accomplished leader with a Masters in Economic Development from the University of Glasgow, she is responsible for the strategic direction and management of the organization, focusing on supporting local businesses and attracting visitors.
Anita is committed to community-focused initiatives. She contributes her expertise as a member of the Bay Area Climate Change Council and serves as a mentor for FreshInsights Consulting, guiding graduates and supporting high-quality consulting projects for various companies.
She successfully led the strategic merger of Burlington Economic Development and Tourism Burlington into a single, unified organization.
Read the full overview →They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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