Katerina Guerraz

Galvanizer
DISC Type : Id

Executive Vice President, Chief Operating Officer, Aetna at Aetna, a CVS Health Company

United States

Overview

Katerina has no verified overview

Personality Overview

Pragmatic

Persuader

Self-Assured

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Katerina has no verified topics they care about

Media Appearances

Katerina has no verified media appearances

Work History

8-2024
Executive Vice President, Chief Operating Officer, Aetna at Aetna, a CVS Health Company
6-2023 - 8-2024
Executive Vice President, Chief Strategy Officer and Enterprise Affairs at CVS Health
3-2020 - 6-2023
Senior Vice President, Chief Strategic Advisor to the CEO and President of CVS Health at CVS Health
Chief Operating Officer, Group Medicare Solutions at Aetna
Vice President, Enterprise Strategy and Integration Services at Aetna

Education

Masters from University of Connecticut
Bachelor of Arts (B.A.) from University of Connecticut

More Information

Social Presence :

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Exp : 5 Location : United States Job Level : Leadership Designation : Executive Vice President, Chief Operating Officer, Aetna at Aetna, a CVS Health Company
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Invite them for a lunch or a drink/coffee
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Katerina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Katerina take some risk or not?

  • They can take risks if necessary.

You And Katerina

Personality Compatibility


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