Anita Kennedy

Commander
DISC Type : D

Chief Executive Officer at I work with global startups, growth companies, Funders, Senior Strategic business advisor.

Greater Guildford Area, United Kingdom

Overview

Anita has no verified overview

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

1-2025
Chief Executive Officer at I work with global startups, growth companies, Funders, Senior Strategic business advisor.
12-2023 - 2-2025
Group Chief Executive Officer Orenda Air Services at ORENDA AIR Ambulances/land and Sea Rescue
12-2023 - 12-2023
Chief Executive Officer at : Aerodyne and Orenda
Aurora-ecs at Contract
1-2011 - 8-2020
CEO/Managing Director at Global Business Influencer, MD. Entrepreneur. Sales/Strategy/SI/Alliance/Large Deals/DC Consultancy.

Education

Bachelor’s Degree from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Guildford Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at I work with global startups, growth companies, Funders, Senior Strategic business advisor.
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anita

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anita take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anita

Personality Compatibility


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