Anita Malik

Trailblazer
DISC Type : DI

Senior Vice President, Customer Success at SmartRent

Scottsdale, Arizona, United States

Overview

Anita has no verified overview

Personality Overview

Values Relationships

Friendly But Fast

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

4-2025
Senior Vice President, Customer Success at SmartRent
1-2025 - 4-2025
Vice President of Client Services at SmartRent
2-2021 - 1-2024
Chief Operating Officer at LawLytics
1-2019 - 12-2019
Executive Advisor at ClearVoice
6-2017 - 11-2018
Personal goal pursuit at Career Break

Education

2000 - 2002
M.A. from University of Southern California
1-1995 - 5-1998
Bachelor's degree from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : Senior Vice President, Customer Success at SmartRent
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anita

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anita move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Anita take some risk or not?

  • They can take risks if necessary.

You And Anita

Personality Compatibility


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