Anita Murphy MBA

Observer
DISC Type : ci

PAS Transformation Specialist at University Hospitals of Northamptonshire NHS Group

London Area, United Kingdom

Overview

Anita has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

3-2025
PAS Transformation Specialist at University Hospitals of Northamptonshire NHS Group
6-2024 - 11-2024
Digital Change Manager at University Hospitals of Leicester NHS Trust
1-2023 - 5-2024
Digital Change Manager at Homes England
7-2021 - 1-2023
Head of Business Development and Service Improvement at Totally plc Urgent Care Division
2-2020 - 6-2021
Surge Programme Manager at WEL CCG AND BARTS HEALTH

Education

Bachelor of Science (BSc) from University of Leeds
Master of Business Administration (MBA) from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Junior Designation : PAS Transformation Specialist at University Hospitals of Northamptonshire NHS Group
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anita

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Anita take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anita

Personality Compatibility


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