Anita Rao

Commander
DISC Type : D

Co-Chair of AI and Metaverse Task Force at Trust Over IP Foundation

Cupertino, California, United States

Overview

Anita is an accomplished AI product leader and innovator with experience at Fortune 500 firms like PayPal, Norton LifeLock, and Visa. A graduate of UC Berkeley and Rutgers, she co-authored seven AI and Web3 patents. Colleagues often describe her as a strategic, diligent, and exemplary leader adept at working with C-suite executives.

Outside of her corporate roles, Anita is passionate about community service, serving as a Board Member for WVCS, a non-profit dedicated to solving hunger, homelessness, and poverty. She is an avid reader, with interests in books covering the future of AI and social structures.

As a testament to her innovative work, Anita was nominated for PayPals Top Inventor of the Year award for her prolific patent filings.

Personality Overview

Risk-Taker

Very Quick

Decisive

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Decentralized Identity
She frequently speaks on Self-Sovereign Identity at major conferences, has co-authored patents on the topic, and is a member of the Decentralized Identity Foundation.
Future of AI
Co-chairs the AI and Metaverse Task Force at the Trust Over IP Foundation and recommends books like "AI 2041, " showing a focus on AI's future predictions.
Product Innovation
Her background is centered on creating unique offerings for top companies, and she was recognized as a nominee for PayPal's Top Inventor of the Year award.

Media Appearances

WVCS Board of Education adds new member. Featured in Springville Journal

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WVCS Board discusses updates during closure. Featured in Springville Journal

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Work History

6-2023 - 12-2024
Co-Chair of AI and Metaverse Task Force at Trust Over IP Foundation
10-2022 - 11-2024
Advisor at Stealth Web 3 Startup
1-2022
Board Member at WVCS
2-2020 - 12-2024
Team Member at Data 2 the People
9-2013 - 7-2022
Director at PayPal

Education

MBA from Rutgers Business School
Haas School of Business from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cupertino, California, United States Job Level : N/A Designation : Co-Chair of AI and Metaverse Task Force at Trust Over IP Foundation
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anita

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They can take decisions very fast if you manage to convince them.
  • Can Anita take some risk or not?

  • The risks don’t matter much to them.

You And Anita

Personality Compatibility


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