Anita Tantry

Enigma
DISC Type : icd

Principal, Transformation Experience at Amazon

Washington DC-Baltimore Area, United States

Overview

Anita is a strategic transformation leader at Amazon, focusing on AI-driven employee experience and enablement products. With a Masters from The George Washington University and PMP certification, she blends change management with technology to scale adoption and unlock performance. Colleagues describe her as brilliant, consultative, and a consummate professional who thinks deeply about the employee experience.

Personality Overview

Persuasive & Assertive

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI-driven Enablement
Leads the development of AI-powered employee experience and enablement products at Amazon to scale adoption and build capability.
Future of Work
Her work focuses on shaping the future of work by combining strategic foresight with human-centered product leadership.
Human-Centered Design
Emphasizes embedding human-centered enablement into solutions, drawing from her background in architecture and user interface design.

Media Appearances

Anita has no verified media appearances

Work History

9-2024
Principal, Transformation Experience at Amazon
3-2022 - 6-2024
Director Talent Management at Netflix
1-2021 - 2-2022
Head of Onboarding Programs at Amazon Web Services (AWS)
8-2019 - 1-2021
Principal, New Employee Success at Amazon Web Services (AWS)
12-2018 - 8-2019
Practice Leader, Performance Development and Learning at Workhuman

Education

2011 - 2015
Master of Arts (MA) in Education and Human Development from The George Washington University
B. Arch from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Principal, Transformation Experience at Amazon
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anita

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Anita take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Anita

Personality Compatibility


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