Anita Tong

Energizer
DISC Type : I

Chief Finance and Adminstration Officer at World Vision Canada

Markham, Ontario, Canada

Overview

As Chief Finance and Administration Officer at World Vision Canada, Anita Tong leverages her expertise as a Chartered Accountant to lead financial strategy and corporate transformation. She completed executive education at the MIT Sloan School of Management and holds a Master of Accounting from the University of Waterloo.

Anita is passionate about poverty alleviation and community empowerment, demonstrated by her service as a board member for Raising The Village. Her work often involves connecting with communities served by World Vision, with a particular focus on supporting and empowering women in hard-to-reach places like Kenya and Uganda.

She serves on the board of Raising The Village, a charity focused on sustainable solutions to end extreme poverty in rural Uganda.

Personality Overview

Relationship Oriented

Enthusiastic

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Nonprofit Finance
As CFAO of a major NGO, her focus is on financial stewardship, strategic planning, and maximizing the impact of donor funds for vulnerable communities.
Women's Empowerment
Frequently posts about the strength, resilience, and leadership of women in the communities her organization partners with, particularly around International Women's Day.
Poverty Alleviation
Her long-term career at World Vision and board membership at Raising The Village underscore a deep commitment to creating sustainable solutions for those in poverty.

Media Appearances

Anita has no verified media appearances

Work History

2-2021
Chief Finance and Adminstration Officer at World Vision Canada
8-2020
Director of Finance & Planning at World Vision Canada
3-2019 - 8-2020
Director, Planning and Efficiency Innovation & Stewardship at World Vision Canada
Director, Financial Planning & Corporate Performance at World Vision Canada
10-2010 - 5-2013
Board Member at Raising the Village

Education

10-2024 - 10-2024
Crystal Training For Advanced PM Skills from Product Faculty
3-2021 - 5-2021
Executive Education from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Markham, Ontario, Canada Job Level : Leadership Designation : Chief Finance and Adminstration Officer at World Vision Canada
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anita

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anita take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Anita

Personality Compatibility


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