Anita Tulsiani

Pioneer
DISC Type : IDS

Co-Founder & Fractional CMO at Sagely & Co.

Austin, Texas, United States

Overview

Anita is a seasoned B2B marketing leader with twenty years of experience, specializing in product positioning and go-to-market strategy for the real estate, data, and technology sectors. A graduate of the Texas McCombs School of Business, she is described as tenacious, intelligent, and creative. She is the co-founder of the female-founded agency, Sagely & Co.

Anita is a lifelong Austin evangelist and an avid foodie who resides in the city with her husband and two young daughters. She is the first-generation American daughter of Indian immigrants and was inspired by their hard work in pursuit of the "American Dream. " She is passionate about mentoring and personal growth.

In 2021, Anita successfully fought breast cancer with a lumpectomy, chemotherapy, and radiation, all while working full-time and raising her two girls.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Product Positioning
Considers her marketing "super power" to be product positioning and crystallizing the value proposition for successful commercialization of products.
Female Leadership
Co-founded Sagely & Co. , a female-founded marketing agency, and is a member of Chief, a network for women in executive leadership.
Real Estate Tech
Has held senior marketing leadership roles at multiple real estate technology and data firms, including Arturo. ai, eXp Realty, and CoreLogic.

Media Appearances

Anita has no verified media appearances

Work History

5-2023
Co-Founder & Fractional CMO at Sagely & Co.
10-2022 - 7-2023
Chief Marketing Officer (Fractional) at Carpe Data
1-2022 - 6-2023
Member at Chief
9-2021 - 10-2022
Chief Marketing Officer at arturo.ai
9-2020 - 6-2021
Vice President, Marketing at eXp Realty

Education

1999 - 2001
MBA from St.Edward's University
1993 - 1996
BBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : Austin, Texas, United States Job Level : Leadership Designation : Co-Founder & Fractional CMO at Sagely & Co.
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anita

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are generally fast movers and can take quick decisions
  • Can Anita take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anita

Personality Compatibility


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