Anitesh Barua

Examiner
DISC Type : sc

Professor at Texas McCombs School of Business

Austin, Texas, United States

Overview

Anitesh Barua is the David Bruton Jr. Centennial Chair Professor and Department Chair for Information, Risk, and Operations Management at UT Austins McCombs School of Business. He focuses on the business impact of emerging technologies like ML and GenAI, with research supported by the NSF, Dell, IBM, and others.

His academic background includes a Ph. D. and a Master of Science from Carnegie Mellon Universitys Tepper School of Business. He is a prolific, award-winning educator and researcher focused on creating and sharing new knowledge to inspire students and solve real-world business problems.

His research has been featured in a vast array of prominent media outlets, including The Wall Street Journal, BBC, Bloomberg, CNN, and Fortune.

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

GenAI in Business
Focuses on combining ML and GenAI to solve business problems and is actively updating his university courses to include the latest GenAI topics.
Unstructured Data Analytics
Teaches courses on this subject and actively researches practical applications like Retrieval Augmented Generation (RAG) pipelines for Large Language Models.
IT Curriculum Reform
He is leading the process of holistically rethinking the Information Systems curriculum at McCombs to align with new and transformed job roles.

Media Appearances

Anitesh has no verified media appearances

Work History

8-1990
Professor at Texas McCombs School of Business

Education

Ph.D. from Carnegie Mellon University - Tepper School of Business
Master of Science - MS from Carnegie Mellon University - Tepper School of Business

More Information

Social Presence :

Prographics :

Exp : 35 Location : Austin, Texas, United States Job Level : N/A Designation : Professor at Texas McCombs School of Business
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Insights For Selling To Anitesh

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anitesh is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Anitesh

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Anitesh move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Anitesh take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Anitesh

Personality Compatibility


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