Anitra Stevens

Trailblazer
DISC Type : DI

Owner at Love and a Passport

Canada

Overview

Anitra Stevens is a seasoned sport and recreation professional with over 20 years of experience, currently serving as the Executive Director for Athletics Nova Scotia. She has a proven track record in strategic planning, project management, and community partnership building, notably as the Manager of Sport for the 2011 Canada Winter Games. People who have worked with her describe her as enthusiastic, tenacious, and creative.

Outside of her primary career, Anitra is an avid traveler and outdoor sports enthusiast. She recently channeled her passion for travel and photography into entrepreneurship by launching "Love and a Passport, " an online boutique featuring clothing with designs inspired by photos from her personal travels.

She has turned her personal travel photography into a clothing line, personally modeling and marketing the first products.

Personality Overview

Informal

Friendly But Fast

Achievement-Oriented

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Amateur Sport Development
Her career is dedicated to amateur sport, from managing 23 sports at the Canada Games to her current leadership role at Athletics Nova Scotia.
Entrepreneurship
Recently launched her own e-commerce business, "Love and a Passport Boutique, " transforming her personal photography into a clothing line.
Travel & Photography
A core personal passion that she has recently monetized through her new business, using her own travel photos as designs for merchandise.

Media Appearances

Anitra has no verified media appearances

Work History

8-2025
Owner at Love and a Passport
3-2013
Executive Director at Athletics Nova Scotia
11-2024 - 5-2025
Service Point Supervisor at Élections Canada | Elections Canada
3-2011 - 1-2013
Vice President, Health Promotion and Family Services at YMCA Canada
2-2009 - 3-2011
Manager, Sport at 2011 Halifax Canada Games

Education

1994 - 1998
Bachelor of Recreation Management from Acadia University
2011 - 2011
Standard First Aid and CPR from Canadian Red Cross

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Senior Designation : Owner at Love and a Passport
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Insights For Selling To Anitra

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anitra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anitra

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anitra move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anitra take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anitra

Personality Compatibility


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