Anitza Martins

Visionary
DISC Type : Ds

Salesforce Portfolio Specialist (Sr. Account Exec / Channel Seller / Hunting + Farming ) at Perficient

New York, New York, United States

Overview

Anitza is a top-performing Enterprise Account Executive at Perficient specializing in Salesforce consulting and digital business transformations, having achieved 200% of her quota in her first year. A graduate of Bradley University, colleagues describe her as proactive, collaborative, and professional, with a talent for building strong partnerships.

Outside of work, Anitza is passionate about community building and personal growth, serving as the NYC Channel Lead for Women in Sales. Her writing reveals she is an avid reader who enjoys hosting dinner parties and is on a journey of self-discovery, learning to embrace a more measured pace of life.

She is a twin, which she feels has ingrained collaboration and dynamic communication deep within her DNA.

Personality Overview

Early Adopter

Fast But Thoughtful

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Salesforce Ecosystem
As a Salesforce Portfolio Specialist, she focuses on advisory, implementation, and managed services for enterprise clients, turning challenges into building blocks for growth.
Women in Sales
Actively empowers women in the sales profession as the NYC Channel Lead for Women in Sales, organizing events and fostering a strong community.
Personal Growth
She writes about her personal journey of navigating change and redefining success after a layoff, embracing a new perspective on achievement and presence.

Media Appearances

Anitza has no verified media appearances

Work History

3-2025
Salesforce Portfolio Specialist (Sr. Account Exec / Channel Seller / Hunting + Farming ) at Perficient
2-2024 - 3-2025
Sr. Account Executive / Client Director / Channel Seller (Hunting, Farming & Renewals) at Thunder
10-2023
NYC Channel Lead at Women in Sales
4-2023 - 12-2024
The Boundary Academy - Head of School at The Boundary Academy
1-2023 - 10-2023
Member at Women in Sales

Education

Bachelor's degree from Bradley University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Junior Designation : Salesforce Portfolio Specialist (Sr. Account Exec / Channel Seller / Hunting + Farming ) at Perficient
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Insights For Selling To Anitza

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anitza is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anitza

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anitza move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anitza take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anitza

Personality Compatibility


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