Anja Streicher

Critic
DISC Type : C

EIC Accelerator Jury Member at European Innovation Council and SMEs Executive Agency (EISMEA)

United Kingdom

Overview

Anja Streicher is the Chief Marketing Officer at Women of Wearables, focusing on empowering female founders in FemTech and HealthTech. She serves as an EIC Accelerator Jury Member for the European Innovation Council, helping to scale breakthrough technologies. Anja earned her Masters degree from the University of Zagreb.

Anja is a dedicated advocate for womens health and empowerment, often sharing insights from her personal journey of motherhood. She is passionate about travel and creating meaningful family experiences, such as a memorable trip to Japan. Her work is a blend of her professional expertise and personal commitment to healthcare innovation.

She was selected as a delegate to the UN Women UKs session on the Commission on the Status of Women, focusing on empowering women and girls globally.

Personality Overview

Objective Thinker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Women's Health Advocacy
Her professional role and personal posts show a deep commitment to advancing women's health, addressing topics like endometriosis and supporting FemTech founders.
FemTech Innovation
Through Women of Wearables, she actively supports and empowers female founders in the FemTech, HealthTech, and BioTech industries, helping turn bold ideas into impactful progress.
European Innovation
As a jury member for the European Innovation Council (EIC), she helps identify and scale up game-changing technologies and breakthrough innovations across Europe.

Media Appearances

Anja has no verified media appearances

Work History

3-2024
EIC Accelerator Jury Member at European Innovation Council and SMEs Executive Agency (EISMEA)
3-2024
Participant to the 68th session of the Commission on the Status of Women (CSW68) at UN Women UK
1-2019
Chief Marketing Officer at Women of Wearables (WoW)™
12-2015 - 12-2018
Head of Communications at Bellabeat
7-2015 - 11-2015
Marketing Associate at Techstars

Education

2012 - 2014
Master's degree from Faculty of Political Science, University of Zagreb
2008 - 2012
Bachelor's degree from Faculty of Humanities and Social Sciences, University of Zagreb

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : EIC Accelerator Jury Member at European Innovation Council and SMEs Executive Agency (EISMEA)
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Insights For Selling To Anja

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anja is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anja

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anja move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anja take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anja

Personality Compatibility


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