Anjali Chaurasia

Researcher
DISC Type : Cs

Product Marketing at Scanta

Bengaluru, Karnataka, India

Overview

Anjali is a tenacious and creative product marketing professional specializing in SaaS and Fintech. She translates customer insights into go-to-market strategies, messaging, and positioning to drive revenue and adoption. People who have worked with her describe her as aggressive, creative, and tenacious with a passion for learning.

Outside of her core marketing roles, Anjali is passionate about continuous professional growth, actively sharpening her skills and exploring new domains like GTM engineering. Her career foundation is in content and education, where she helped over 70 students improve their writing confidence and English fluency.

She shares practical tips on using modern AI tools like ChatGPT and Gamma to streamline professional tasks, such as preparing for interviews.

Personality Overview

Self-Disciplined

Process Focused

ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Go-to-Market Strategy
A primary focus of her work and recent learning, she is committed to mastering GTM strategies to bridge the gap between product, marketing, and sales.
AI in Marketing
She has used AI-powered automation to boost customer retention by 25% and uses AI tools for content generation, lead generation, and professional development.
Customer-Centric Messaging
Her strength lies in turning deep customer understanding and research on buyer personas into compelling stories and strategies that drive product adoption and growth.

Media Appearances

Anjali has no verified media appearances

Work History

12-2024 - 3-2025
Product Marketing at Scanta
11-2024 - 3-2025
Content Marketing Lead at Scanta
10-2023 - 10-2024
Content Marketer at Tide
8-2022 - 10-2023
Content Marketing Specialist at TTEC
8-2020 - 7-2022
Curriculum Content Writer & English Educator at PlanetSpark

Education

7-2017 - 12-2020
Bachelor's degree from Institute of Hotel Management Catering Technology & Applied Nutrition, Kolkata

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Product Marketing at Scanta
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Insights For Selling To Anjali

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anjali is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Anjali

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Anjali move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Anjali take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Anjali

Personality Compatibility


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