Lorraine Irvine, MBA

Trailblazer
DISC Type : DI

Manager, Product Commercialization, TELUS Business Solutions at TELUS

Uxbridge, Ontario, Canada

Overview

Lorraine is a business enablement and commercialization leader at TELUS with over 20 years of experience in strategy, sales, and partner management. Described as a results-driven and professional leader, she develops go-to-market strategies for portfolios including AI and Cyber Security. She holds a certificate from the University of Torontos Rotman School of Management.

Outside of her core role, Lorraine is passionate about fostering inclusive corporate cultures and is a Diversity, Equity, and Inclusion Co-Chair at TELUS. A dedicated health and wellness advocate, she also champions community initiatives, such as promoting STEM education for young girls, and is actively involved in multicultural employee resource groups.

She is a recipient of the 2020 CHLOE (Connections Honours Leaders of Excellence) Award at TELUS, recognizing her as a Community Champion.

Personality Overview

Achievement-Oriented

Assertive

Values Relationships

They are more likely to accept new and exciting technologies.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Bringing Tech to Market
Her core responsibility at TELUS involves leading product commercialization and developing go-to-market strategies for technologies like AI, Cyber Security, and Unified Communications.
AI Innovation
Recently shared excitement about a TELUS initiative bringing AI-Compute-as-a-Service to Canadian businesses to empower innovation while ensuring data sovereignty.
Inclusive Leadership
Serves as a Diversity, Equity, and Inclusion Co-Chair at TELUS, leading strategy to nurture employee engagement and foster a culture of inclusivity.

Media Appearances

Lorraine has no verified media appearances

Work History

11-2022
Manager, Product Commercialization, TELUS Business Solutions at TELUS
10-2021
Diversity Equity and Inclusion Co-Chair at TELUS
10-2020
Mosaic National Prime - Events and Celebration stream at TELUS
Strategic Alliances Business Manager, Technology Services at Hewlett-Packard
National UC Business Development Manager at Hewlett-Packard

Education

11-2022 - 1-2023
Certificate from University of Toronto - Rotman School of Management
2016 - 2017
WXNWisdom Top 100 Mentoring Program from Beedie School of Business at Simon Fraser University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Uxbridge, Ontario, Canada Job Level : Middle Designation : Manager, Product Commercialization, TELUS Business Solutions at TELUS
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Insights For Selling To Lorraine

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorraine is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lorraine

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lorraine move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lorraine take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lorraine

Personality Compatibility


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