Anjelica Triola Sarkar

Go-getter
DISC Type : d

Head of Marketing & Communications at Bedrock Robotics

Los Angeles, California, United States

Overview

Anjelica is the Head of Marketing & Communications at Bedrock Robotics, bringing 18 years of experience in brand storytelling for tech firms. At her prior role as Creative Director at Flexport, she unified the companys global brand. She earned her Bachelor of Arts from Rutgers University.

Outside of work, Anjelica is involved in the creative community as a member of the Vidiots Foundation advisory council and was a resident at Sovereign Objects. She enjoys spending time with her family and shares her passion for the construction industry with her son.

She takes pride in absorbing industry knowledge, even being able to confidently distinguish a wheel loader from a bulldozer for her son.

Personality Overview

Self-Confident

Vision Oriented

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Brand Storytelling
She has built her career on making complex ideas accessible through compelling narratives that drive business growth for B2B and B2C tech companies.
Construction Tech
At Bedrock Robotics, she is at the forefront of marketing autonomous systems for construction, an industry she believes is being revolutionized by robots.
Creative Direction
As the former Head of Global Brand at Flexport, she has deep experience unifying brand systems and improving collaboration between creative, sales, and marketing teams.

Media Appearances

Anjelica has no verified media appearances

Work History

7-2025
Head of Marketing & Communications at Bedrock Robotics
3-2024 - 6-2025
Resident at Sovereign Objects
1-2022 - 9-2023
Creative Director, Head of Global Brand at Flexport
1-2022 - 6-2023
Advisory Council Member at VIDIOTS FOUNDATION
1-2021
Community Member at Mixing Board

Education

BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of Marketing & Communications at Bedrock Robotics
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Insights For Selling To Anjelica

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anjelica is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Anjelica

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Anjelica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anjelica take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Anjelica

Personality Compatibility


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