Ankit Anand

📍 Lubbock, Texas, United States

Ankit Anand is an Assistant Professor of Marketing at Texas Tech Universitys Rawls College of Business. His research focuses on strategic marketing, the marketing-finance interface, B2B customer relationships, and sustainability. He earned his Ph. D. in Marketing from Georgia State University and has published papers in several top-tier marketing journals.

He is the recipient of multiple awards for his work, including the Texas Tech Alumni Association New Faculty Award.

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Location

Lubbock, Texas, United States

Personality Overview

How Ankit shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Ankit cares about

Sales Analytics

Teaches Sales Analytics to students, incorporating data visualization tools like Power BI and focusing on practical applications like sales forecasting.

Marketing-Finance Interface

A core area of his academic research, focusing on how marketing metrics and activities impact a firm's financial performance and stock market response.

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Career

Work history

No work historyWe do not have verified professional history for this person yet.

In the press

Media appearances

Stories by Ankit Anand | ET LegalWorld - News. Featured in Economic Times – LegalWorld

See now

World of Business and Public Policy Guest Lecture by Mr Ankit Anand. Featured in YouTube

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Education

Ankit has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

More profiles

Discover additional public profiles from our index.

Robin J Davenport

Board Member; Audit Committee Chair; Compensation Committee

Standex International

Tracey Doi

Board of Directors; Member of Audit & Finance Committee

Grace (Dorner) Aubuchon

Associate Director for Major Events and External Relations

University of Virginia

Selling to Ankit?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Focus on the results that your product produces, expect some strategic questions in return

DON'T

Don't go over them unless you are left with no other option

Suggest clear next steps with confidence, don't be vague or hesitant

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When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

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When writing an email

Subject: To the point, formal

Length of mail: Short

Salutation: No Greeting: No. Tone of words: Confident with a formal touch. Bullet points: Could use. Closing line: Formally state your ask. Complimentary close: None or standard. Overall messaging: Focused on output

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Negotiating and closing

The secret to closing Ankit fast: Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either

How fast will Ankit move? They will want to understand things well but can move fast once they have a clear picture.

Reveal the closing strategyFree. 10 seconds.

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