Ankit Garg

Enthusiast
DISC Type : i

Director at Wakefit

India

Overview

Ankit Garg is the Co-founder of Wakefit, a leading D2C sleep and home solutions brand. An alumnus of IIT Roorkee, he began his career in sales and marketing at Bayer MaterialScience. He is focused on disrupting the traditional market through product innovation, supply chain efficiency, and a customer-first approach.

Driven by a passion for solving real-world consumer problems, Ankit is dedicated to improving sleep quality across India. He is a voracious reader and believes in building a business with strong R&D at its core to deliver high-quality, honestly-priced products directly to consumers.

Ankit was inspired to start Wakefit after his personal frustration with the confusing and expensive mattress-buying experience.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

D2C Disruption
He co-founded Wakefit to bypass traditional retail channels, focusing on a direct-to-consumer model to offer better value and a superior customer experience.
Sleep Science
A core pillar of his company is investing in R&D and sleep science to create scientifically-backed products that genuinely improve health and well-being.
Customer Experience
His founding motivation was the poor customer experience in the mattress industry, making customer-centricity a foundational principle for his business.

Media Appearances

Ankit has no verified media appearances

Work History

11-2014
Director at Wakefit
7-2010 - 7-2014
Management Trainee at Bayer MaterialScience

Education

2006 - 2010
Education details unavailable from Indian Institute of Technology, Roorkee

More Information

Social Presence :

Prographics :

Exp : 15 Location : India Job Level : Mid-senior Designation : Director at Wakefit
URL has been copied!

Insights For Selling To Ankit

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankit is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ankit

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ankit move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ankit take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ankit

Personality Compatibility


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