Ankit Garg in

Ankit Garg

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Director at Wakefit
📍 India

Ankit Garg is the Co-founder of Wakefit, a leading D2C sleep and home solutions brand. An alumnus of IIT Roorkee, he began his career in sales and marketing at Bayer MaterialScience. He is focused on disrupting the traditional market through product innovation, supply chain efficiency, and a customer-first approach.

Driven by a passion for solving real-world consumer problems, Ankit is dedicated to improving sleep quality across India. He is a voracious reader and believes in building a business with strong R&D at its core to deliver high-quality, honestly-priced products directly to consumers.

Ankit was inspired to start Wakefit after his personal frustration with the confusing and expensive mattress-buying experience.

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Experience
15 Years
Current Role
Director
Job Level
Mid-senior
Location
India
Personality Overview

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Decision Approach
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Priorities

Topics Ankit cares about

D2C Disruption
He co-founded Wakefit to bypass traditional retail channels, focusing on a direct-to-consumer model to offer better value and a superior customer experience.
Sleep Science
A core pillar of his company is investing in R&D and sleep science to create scientifically-backed products that genuinely improve health and well-being.
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Career

Work history

11-2014
Director
Wakefit
7-2010 - 7-2014
Management Trainee
Bayer MaterialScience
In the press

Media appearances

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Education
2006 - 2010
Education details unavailable
Indian Institute of Technology, Roorkee
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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