Ankit Govil

Doer
DISC Type : ds

Head of Global Demand Generation Marketing at Shipsy

India

Overview

Ankit is a marketing leader with over 11 years of experience in B2B marketing, GTM strategy, and demand generation. He leads global demand generation for Shipsy, a SaaS logistics company. Colleagues describe him as a self-motivated, creative, and analytical team player, and he is a postgraduate from MICA.

Outside of his marketing career, Ankit is a qualified pilot with significant commercial flying experience. He is also a passionate foodie who has written a food blog and has had short stories published in various publications, showcasing a strong creative and adventurous side.

He is a qualified pilot with more than 275 hours of commercial flying experience.

Personality Overview

Long-term Focused

Risk-Accepting

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Demand Generation
As the Head of Global Demand Generation at Shipsy, his primary focus is on creating and executing strategies to build the sales funnel and scale into new geographies.
B2B SaaS Strategy
His career has been focused on B2B marketing for SaaS companies like Shipsy and Pando, as well as for enterprise technology majors during his time at Hindustan Times.
Team Building
He has recently posted about actively hiring and scaling his demand generation team at Shipsy, including roles for business development and graphic design.

Media Appearances

Ankit has no verified media appearances

Work History

10-2024
Head of Global Demand Generation Marketing at Shipsy
8-2022 - 9-2024
Director-Brand, Communities & Events at Pando
2-2019 - 8-2022
Dy. General Manager, Revenue Enablement Strategy at Hindustan Times
2-2018 - 1-2019
Manager, Advisory Services, Media & Entertainment at KPMG
5-2013 - 2-2018
Manager, Advisory Services, Marketing and Advertising at Ernst & Young

Education

2010 - 2012
PGPCM from Mudra Institute of Communications, Ahmedabad(MICA)
Bachelor of Technology (B.Tech.) from Bharti Vidyapeeth's College of Engineering

More Information

Social Presence :

Prographics :

Exp : N/A Location : India Job Level : N/A Designation : Head of Global Demand Generation Marketing at Shipsy
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Insights For Selling To Ankit

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankit is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ankit

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ankit move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ankit take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ankit

Personality Compatibility


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