Ankita Chandak

Sharpshooter
DISC Type : DC

GTM & Product Marketing Consultant at Growthpod

London Area, United Kingdom

Overview

Ankita is a senior marketing professional with over 10 years of experience driving growth at high-scale tech companies like PhonePe and udaan. Now based in London, she consults for B2B SaaS firms on go-to-market and product marketing, specializing in translating AI capabilities into business value. She holds a PGP from the Indian Institute of Management, Indore.

Outside of her direct professional work, Ankita demonstrates a strong passion for analyzing brand strategy and creative advertising. She frequently shares insightful critiques and admiration for marketing campaigns from major brands, dissecting their storytelling, communication tactics, and overall effectiveness in the market.

Unique fact: Ankita was the second marketing team member at PhonePe, where she contributed to the companys exponential growth to over 200 million users.

Personality Overview

ROI Driven

Rigorous & Demanding

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

B2B Go-to-Market
Her current consulting work focuses on helping US/UK B2B SaaS companies with their go-to-market strategies, positioning, and growth marketing.
Brand Storytelling
Her social feed is filled with detailed analysis of ad campaigns from brands like Dream11, Tanishq, and Swiggy, focusing on their narrative and emotional connection.
AI Product Marketing
She specializes in helping AI-powered platforms articulate their technical features into clear business value for enterprise customers.

Media Appearances

Ankita has no verified media appearances

Work History

11-2024
GTM & Product Marketing Consultant at Growthpod
1-2024 - 12-2024
Category Marketing Manager, Heineken at United Breweries Ltd.
12-2019 - 12-2023
Senior Marketing Manager - Product & Brand at udaan.com
10-2017 - 12-2019
Product & Brand Marketing Manager at PhonePe
3-2016 - 10-2017
Marketing Manager at YourDOST - Your Emotional Wellness Coach

Education

2013 - 2015
Post Graduate Program(PGP) from Indian Institute of Management, Indore
2007 - 2011
Bachelor of Engineering from Pune Institute of Computer Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Middle Designation : GTM & Product Marketing Consultant at Growthpod
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Insights For Selling To Ankita

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankita is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ankita

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ankita move?

  • If convinced, they can reach decisions quite fast.
  • Can Ankita take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ankita

Personality Compatibility


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