Ankita .

Trailblazer
DISC Type : DI

Vice President - Marketplace at Talentrack

New Delhi, Delhi, India

Overview

Ankita is a marketing leader with over 16 years of experience specializing in brand, digital, and integrated marketing. Currently the Vice President at Talentrack, she previously drove significant digital growth as GM at realme India. Colleagues describe her as an innovative, creative, and dedicated problem-solver with an exceptional understanding of the digital space.

Beyond her corporate roles, Ankita is an entrepreneur who co-founded Gourmet Organic Kitchen and launched the popular cuisine brand, Begum Biryani. She is passionate about analyzing and writing about brand strategies for major companies like Nestlé and Urban Company through her personal content series, "The Bold Marketer".

She successfully co-founded and scaled her cloud kitchen brand, Begum Biryani, making it a "talk of the town" in Gurgaon.

Personality Overview

Assertive

Achievement-Oriented

Charismatic

They will fight for you if they come to believe in you.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Brand Strategy
Analyzes and writes about the strategies of major brands like Nestlé and Urban Company in her personal series, "The Bold Marketer".
Community Building
Spearheaded the growth of realme's online community from 5 million to over 7. 3 million members in just six months.
D2C Marketing
Co-founded a D2C food brand, Begum Biryani, and has experience advising early-stage D2C startups on brand and marketing strategy.

Media Appearances

Ankita joins Talentrack as Vice President – Content Marketplace. Featured in MediaBrief

See Now

Work History

11-2024
Vice President - Marketplace at Talentrack
12-2023 - 11-2024
Director and Co-Founder at GOK
10-2022 - 9-2023
GM - Marketing at realme India
3-2022 - 9-2022
Head Digital Marketing at TCNS Clothing Company Ltd
3-2021 - 2-2022
Director Marketing at Droom

Education

2007 - 2009
Masters from Indian Institute of Planning and Management
2003 - 2006
Bachelor of Science from University of Delhi

More Information

Social Presence :

Prographics :

Exp : 4 Location : New Delhi, Delhi, India Job Level : Senior Designation : Vice President - Marketplace at Talentrack
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Insights For Selling To Ankita

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ankita

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ankita move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ankita take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ankita

Personality Compatibility


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