Ankush Goyal

Observer
DISC Type : ci

Chief Technology & Product Officer at fabric

San Francisco Bay Area, United States

Overview

Ankush Goyal is the Chief Technology & Product Officer at fabric, where he leads the engineering, product, and design teams in building AI agents for merchants. A graduate of Purdue University, he has a strong track record of scaling businesses, notably helping grow Narvar from ~$20M to over $100M in ARR. Colleagues consistently describe him as talented, dedicated, and solution-driven.

He is the co-inventor on multiple patents, including one for a method of synergizing real-time and polling connectors for data ingestion.

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in E-commerce
His current role at fabric is centered on building AI agents for merchants. He actively discusses how AI is creating new, clickless shopping channels.
Scaling Tech Startups
He has repeatedly scaled teams and revenue at high-growth companies like Narvar and Zenreach, demonstrating expertise in navigating rapid expansion.
Headless Commerce
In recent interviews, he has detailed his focus on building modular, API-first commerce platforms that give retailers flexibility and control over their technology stack.

Media Appearances

Ankush has no verified media appearances

Work History

Chief Technology & Product Officer at fabric
1-2023 - 4-2025
Senior Vice President of R&D at Narvar
7-2019 - 1-2023
VP & Head of Engineering at Narvar
5-2017 - 7-2019
Vice President of Engineering at Zenreach
5-2017
Engineering Leadership, SalesforceIQ at Salesforce

Education

BS from Purdue University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Technology & Product Officer at fabric
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Insights For Selling To Ankush

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankush is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ankush

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ankush move?

  • They like to analyze well and then make their decisions.
  • Can Ankush take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ankush

Personality Compatibility


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