Ann Bastianelli

Doer
DISC Type : ds

Owner at Anthology Consulting

Indianapolis, Indiana, United States

Overview

Ann Bastianelli is a Teaching Professor of Marketing at Indiana Universitys Kelley School of Business and president of Anthology Consulting. With over 30 years of experience, she has contributed to iconic campaigns like McDonalds Happy Meals and Kelloggs Raisin Bran. People often describe her as motivating, engaging, and savvy.

Outside of her professional life, Ann is a former distinguished collegiate volleyball player for Indiana University. Her BS in Fine Arts reflects a lifelong interest in the arts and creative pursuits. She is also passionate about womens sports, recently providing commentary on the "Caitlyn Clark effect."

She holds a U.S. patent for a method of planning a funeral or memorial service, developed during her time as Chief Innovation Officer at a major industry firm.

Personality Overview

Strategic Planner

Risk-Accepting

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Personal Branding
A central theme in her career, she delivered a popular TEDx Talk on "Powerful Personal Branding" and consults on maximizing personal and professional performance.
Marketing Education
As an award-winning professor, she is dedicated to mentoring students, having taught at the undergraduate, MBA, and executive levels for over 20 years at Indiana University.
Women's Sports
A former collegiate volleyball player herself, she has recently been featured in the LA Times and on podcasts discussing the "Caitlyn Clark effect" and its impact on the WNBA.

Media Appearances

Ann has no verified media appearances

Work History

4-2002
Owner at Anthology Consulting
4-1999 - 9-2001
Director of Marketing "Chief Innovation Officer" at Batesville Casket Company
Teaching Professor of Marketing at IU Kelley School of Business - Bloomington, IN
Professor at Indiana University
President at Anthology Consulting

Education

1981 - 1982
MBA from Indiana University - Kelley School of Business
1976 - 1982
BS from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 26 Location : Indianapolis, Indiana, United States Job Level : Senior Designation : Owner at Anthology Consulting
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Insights For Selling To Ann

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ann

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ann move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ann take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ann

Personality Compatibility


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