Ann Goggins Gregory

Inquirer
DISC Type : cd

Chief Operating Officer at MidPen Housing Corporation

San Francisco Bay Area, United States

Overview

Ann Goggins Gregory is a nonprofit executive focused on affordable housing and organizational effectiveness. As COO of MidPen Housing, she oversees property management, resident services, and data analytics. Her career includes leadership roles at Habitat for Humanity and The Bridgespan Group, and she holds masters degrees from both Harvard and Northwestern.

Ann is a passionate advocate for social impact, with a particular focus on workplace mental health, serving as Board Chair for Mind Share Partners. Her published articles in the Stanford Social Innovation Review highlight her commitment to strengthening the nonprofit sector. When not working, she enjoys spending time outdoors with her family.

She co-authored the influential article "The Nonprofit Starvation Cycle, " addressing systemic funding issues in the nonprofit world.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Affordable Housing
Her entire career at MidPen Housing and Habitat for Humanity is dedicated to creating and managing high-quality, affordable housing and supportive services for residents.
Nonprofit Operations
As a COO and published author on the topic, she is an expert on nonprofit infrastructure, strategic planning, and overcoming systemic funding challenges.
Workplace Mental Health
Served as the Board Chair for Mind Share Partners, a national nonprofit focused on changing the culture of mental health in the workplace.

Media Appearances

Ann has no verified media appearances

Work History

4-2024
Chief Operating Officer at MidPen Housing Corporation
8-2019 - 4-2024
Senior Vice President, Head of MidPen Resident Services Corporation at MidPen Housing Corporation
1-2017 - 1-2023
Board Chair at Mind Share Partners
6-2017 - 6-2019
Senior Advisor at Habitat for Humanity International
3-2014 - 9-2017
Chief Operating Officer at Habitat for Humanity Greater San Francisco

Education

9-2003 - 6-2005
MBA from Northwestern University - Kellogg School of Management
9-2002 - 6-2005
MPA from Harvard Kennedy School

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Operating Officer at MidPen Housing Corporation
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Insights For Selling To Ann Goggins

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann Goggins is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ann Goggins

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ann Goggins move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ann Goggins take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ann Goggins

Personality Compatibility


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