Anna Bösch

Sharpshooter
DISC Type : CD

Full-time parenting at Career Break

Austria

Overview

Anna Bösch is a digital marketing strategist leading customer experience at Zumtobel Group. With a Masters Degree in Business Administration, she specializes in driving digital transformation in the B2B lighting industry through omni-channel campaigns, website optimization, and enabling the customer journey. She focuses on translating strategy into execution with clear roadmaps and stakeholder alignment.

Outside of her professional life, Anna is a new mother navigating the balance between her career and parenthood. She recently shared her experience of attending a business event, juggling "baby talk, business talk, and bagels, " highlighting a personal side to her managerial role.

She is a Gold and Silver winner at the Transform Awards Europe 2018 and has also received a Gold Design Effectiveness Award for her branding work.

Personality Overview

ROI Driven

Rigorous & Demanding

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Digital Transformation
Leads digital transformation initiatives at Zumtobel Group and actively shares hiring posts for related roles on her team.
Customer Experience
Her current role as Head of Digital Customer Experience is focused on website optimization, customer journey enablement, and creating customer-centric experiences.
B2B Brand Strategy
Previously Head of Branding at Zumtobel Group, where her work won multiple European awards for design and brand transformation.

Media Appearances

Anna has no verified media appearances

Work History

6-2023 - 8-2024
Full-time parenting at Career Break
6-2021
Head of Digital Customer Experience at Zumtobel Group
2-2020 - 6-2021
Global Head of Marketing & Communication at IDENTEC SOLUTIONS
10-2018 - 2-2020
Communications Manager at Getzner - engineering a quiet future
5-2016 - 9-2018
Head of Branding & Brand Communications at Zumtobel Group

Education

2015 - 2017
Master's Degree from HWZ University of Applied Sciences in Business Administration Zurich
2009 - 2013
Bachelor of Science (BSc) from HWZ University of Applied Sciences in Business Administration Zurich

More Information

Social Presence :

Prographics :

Exp : 16 Location : Austria Job Level : Mid-senior Designation : Full-time parenting at Career Break
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anna

Personality Compatibility


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