Anna Bösch in

Anna Bösch

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Full-time parenting at Career Break
📍 Austria

Anna Bösch is a digital marketing strategist leading customer experience at Zumtobel Group. With a Masters Degree in Business Administration, she specializes in driving digital transformation in the B2B lighting industry through omni-channel campaigns, website optimization, and enabling the customer journey. She focuses on translating strategy into execution with clear roadmaps and stakeholder alignment.

Outside of her professional life, Anna is a new mother navigating the balance between her career and parenthood. She recently shared her experience of attending a business event, juggling "baby talk, business talk, and bagels, " highlighting a personal side to her managerial role.

She is a Gold and Silver winner at the Transform Awards Europe 2018 and has also received a Gold Design Effectiveness Award for her branding work.

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Experience
16 Years
Current Role
Full-time parenting
Job Level
Mid-senior
Location
Austria
Personality Overview

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Priorities

Topics Anna cares about

Digital Transformation
Leads digital transformation initiatives at Zumtobel Group and actively shares hiring posts for related roles on her team.
Customer Experience
Her current role as Head of Digital Customer Experience is focused on website optimization, customer journey enablement, and creating customer-centric experiences.
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Career

Work history

6-2023 - 8-2024
Full-time parenting
Career Break
6-2021
Head of Digital Customer Experience
Zumtobel Group
2-2020 - 6-2021
Global Head of Marketing & Communication
IDENTEC SOLUTIONS
10-2018 - 2-2020
Communications Manager
Getzner - engineering a quiet future
5-2016 - 9-2018
Head of Branding & Brand Communications
Zumtobel Group
In the press

Media appearances

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Education
2015 - 2017
Master's Degree
HWZ University of Applied Sciences in Business Administration Zurich
2009 - 2013
Bachelor of Science (BSc)
HWZ University of Applied Sciences in Business Administration Zurich
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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