Anna Baeten

Inspirer
DISC Type : id

Principal & Founder at The Human Solution

Grand Rapids, Michigan, United States

Overview

Anna Baeten is the Principal & Founder of The Human Solution, a leadership training collaborative, and a Senior Consultant at Ktisis Capital, advising on justice-forward philanthropy. She specializes in human-centered leadership, organizational scaling, and operational strategy, holding degrees in Biomedical Sciences and Professional & Applied Ethics from Western Michigan University.

Based in Grand Rapids with her two children, Anna is deeply engaged in her community and passionate about elevating women in business. She enjoys audiobooks and fine-tipped ink pens and is driven by learning what motivates people to improve. Her recent activities include leading workshops for women in tech.

Unique fact: Anna leverages her unconventional background in Biomedical Sciences and Ethics to inform her human-centered approach to business and leadership consulting.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Human-Centered Leadership
This is the core philosophy of her consultancy, The Human Solution, focusing on tactical emotional intelligence and transforming organizational culture.
Women's Power Dynamics
She speaks on this topic, exploring the "glass cliff" phenomenon and redefining leadership for women, as seen in her podcast appearances and workshops for women in tech.
Justice-Forward Philanthropy
As a consultant for Ktisis Capital, she advises donors on impact strategies for environmental justice, regenerative agriculture, and preserving Indigenous wisdom.

Media Appearances

Anna has no verified media appearances

Work History

1-2019
Principal & Founder at The Human Solution
5-2022
Senior Consultant - Progressive Philanthropy & Organizational Strategy Advisor at Ktisis Capital
12-2019 - 5-2022
COO & Managing Director at Ktisis Capital
7-2020 - 12-2023
Failure Lab Training - Principal/Director of Organizational Training at Failure Lab
1-2018 - 12-2019
CEO at Scratch: Branding & Bridge Marketing

Education

1997 - 2000
BS from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Grand Rapids, Michigan, United States Job Level : Leadership Designation : Principal & Founder at The Human Solution
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anna

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anna

Personality Compatibility


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