Anna Borg

Galvanizer
DISC Type : Id

President and CEO at Vattenfall

Stockholm County, Sweden

Overview

Anna Borg serves as the President and CEO of Vattenfall, guiding the European energy companys strategy to achieve fossil-free living within a generation. Her extensive career at Vattenfall includes roles as CFO and SVP of Markets, demonstrating deep expertise in corporate transformation and sustainability. She holds a Masters degree in Economics and Political Science.

Beyond her corporate responsibilities, Anna is a proponent for advancing women in STEM, speaking at global forums on the topic. She shows a strong interest in the positive communication of climate change solutions and acknowledges the work of leading climate researchers, emphasizing hope and innovation over negative narratives.

Anna was recognized in Fortunes Most Powerful Women in Business list and named Swedens most powerful woman in 2023.

Personality Overview

Trusting

Socially Adept

People-Oriented

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They will bat for you if they come to believe in you.

Topics They Care About

Fossil-Free Living
Her entire business strategy at Vattenfall is built around enabling a fossil-free future, a mission she states is core to the company's competitiveness and not just a sustainability goal.
New Nuclear Power
She is actively pursuing new nuclear energy, recently advancing the Videberg Kraft project and taking steps to enable new reactors at Ringhals in Sweden.
Women in STEM
Passionate about empowering women in technology, she recently spoke on a panel at the OECD Nuclear Energy Agency's Global Forum to support female rising stars in the field.

Media Appearances

Vattenfall's CEO Anna Borg: How this energy leader makes change happen. Featured in World Economic Forum

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Vattenfall's CEO Anna Borg at the White House Leaders Summit. Featured in YouTube

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How leaders can navigate change: Vattenfall CEO Anna Borg. Featured in World Economic Forum

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Work History

11-2020
President and CEO at Vattenfall
11-2017 - 11-2020
CFO at Vattenfall
4-2017 - 11-2017
SVP Markets at Vattenfall
1-2022
Board Member at FAM
4-2019 - 10-2020
Board Member at CellMark

Education

Education details unavailable from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Stockholm County, Sweden Job Level : Leadership Designation : President and CEO at Vattenfall
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Focus on building a relationship, it can play a key role in their decision making
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not come across as negative or non-supportive, work with them as a partner
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anna take some risk or not?

  • They can take risks if necessary.

You And Anna

Personality Compatibility


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